How to Ruin a Web Design

Posted & filed under Opinion, Technology.

I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation of “design by committee” (and has some great charts to “prove” it). The article is humorous, but makes a great point: more time spent or…

A “Sign” of the Times

Posted & filed under News, Work.

We got a flashy new interior sign installed yesterday (some bling for the walls). The sign was designed and produced by Sue Cook and the team at Sue Cook Design. If you need high quality signage, she’s the person to call. Thanks, Sue.

STATISTICS: Breakdown of Work

Posted & filed under Statistics.

How the current projects shake out: Consulting/Strategy: 5%, Brand Identity: 20%, Graphic Design: 15%, Advertising: 10%, Direct Marketing: 15%, Interactive/Web 35%

In-House Marketing Can Look Good

Posted & filed under Technology.

In my former life at Oliver Russell, I worked on many projects for Hewlett-Packard targeting small businesses for printers, toner, paper, etc. For HP, targeting small businesses is big business. In-house marketing is a smart consideration for many businesses (specifically smaller ones) — the cost benefits are easy to see. Using free (or cheap) templates…

Idaho AIGA — It’s On!

Posted & filed under Boise.

Well, it’s official — AIGA Idaho is a real-deal organization. According to the website, there were 20 new members as of the first event. I hope to get involved in the organization in some capacity, and have been speaking with the folks leading the charge (and trying to get an old classmate to come speak)….

Hitting the Ground Running

Posted & filed under News.

July has been a whirlwind month — it’s safe to say month number one was a success. I’ve gotten a lot done and landed some excellent projects (for good clients). The roster is a diverse mix of industry segments and types of work (from web to print to direct marketing). I’m working with a few…

The Proud Owner of an iPhone

Posted & filed under Culture, Technology.

I’m a full-on Apple guy. I’ve owned over a dozen Apple computers and have purchased three iPods over the years. I’d say I’m a fan of the Apple brand. No question about it. Originally, I planned to wait it out until the next rev of the iPhone. Until. Last Friday night. I had dinner with…

Google Mapplets are public

Posted & filed under Technology.

In an effort to further take over the world, Google has released Google Mapplets to the public. This new visualization tool is incredibly powerful. Having the ability to see images and additional content tied to geographical information is handy as hell. For example, the image to the left shows the famous image of the flag…

Carew Co. has a Shingle

Posted & filed under Boise, Work.

It’s official, Carew Co. has office space. We’ll be located in the historic Eagles Building in Old Boise. Being located above Java on 6th & Idaho will help for those coffee-fueled creative sessions of productivity. I’m still getting to know all of the baristas, but should be on a first-name basis with them all very…