You may be familiar with the book, “The Long Tail,” by Chris Anderson. I learned about it at a week-long AIGA session at Harvard School of Business from a classmate. He happened to work at Exact Target and was very up on the trend (Hey, Ryan!). For those of you who haven’t read it yet:…
Posts Categorized: Confab
STATISTICS: Time it takes to print an 88-page catalog
Quantity: 5,000 catalogs Press time: Over 24 hours Binding time: 2 days Press checks: 13
Jaloguin in Bogota
While in Colombia, I made it a point to pay attention to the design of South American culture. We happened to be in Bogota during Halloween (or, “Jaloguin”). Culturally, this is a much bigger deal that it is in the States — a full week long celebration (or, excuse to party hard for days). On…
Carew Co. Office is Closed
We’ll be closed from November 1st through the 13th. It’s not every day that one gets to travel to another country, especially Colombia, South America. My father-in-law originally hails from Bogota. So, we’re off to explore his roots — and even meet some distant family. We’ll spend 5 days in the city of Bogota, and…
New Work: Cinder Wines Website
When winemaker Melanie Krause called me to help out with Cinder, I almost fell out of my chair. Working on a wine brand is every graphic designer’s dream job.The name “Cinder” hints at the volcanic soil of the Snake River Valley AVA where vineyards are located (learn more on the “Wines” page of the website)….
Speculative Work Vs. Pro Bono
I’ve had a couple recent conversations with local organizations about the difference between spec and pro bono. My point in blogging about it is not to bring attention to those situations, but to help clarify the difference. I do a ton of low- and pro-bono design work — I believe it’s a designer’s responsibility to…
STATISTICS: Number of Business Cards Designed
Since Carew Co. opened it’s doors on July 1st, we’ve designed business cards for 11 people from 7 businesses.
Mark Your Calendars for “Helvetica”
The prolific typeface, Helvetica, celebrates it’s 50th birthday in 2007. What better way to celebrate than a screening of the documentary film “Helvetica,” by Gary Hustwit. A screening is being presented by AIGA Idaho at The Flicks — be sure to mark your calendars for December 11th.I’ll drop a few names for you designer-types out…
Encourage Dissent in Decision-Making
A recent article from the Harvard Business School titled, “Encouraging Dissent in Decision-Making,” points out the value of speaking up (and leaders being able to listen up). I agree with much of what the article states — I can’t count how many times the loudest opinion can squash a great idea. The best ideas can…
Bosack in Boise
Sports brand identity and brand designer, Joe Bosack will be speaking at an informal AIGA event on Friday, October 12th (Read more on the AIGA website). With work ranging from NHL, NBA, WCHL, NFL, WNBA, the Arena Football League, and more–The Joe Bosack Graphic Design Company’s roster of clients reads like the sports page. Also…