Collaborating with the developer, business consultant, and sales team, we named and branded the subsets of the commercial offering. The sub-brand icon is a visual representation of the main intersection at the core of the community. It was important for the sub-brands to have a authentic Mediterranean/Italian feel in support of the brand. We looked…
Posts Categorized: Confab
Prodigy Sports
With a well-designed logo in hand, it was time to shift to the web presence (logo by The Joe Bosack Graphic Design Company). In order to speak to senior level executives looking to fill mid-to-senior level roles in the professional sports industry, the site needed to be simple and intuitive. Also, it had to launch…
Fresh Meat
Last Tuesday evening, I had the wonderful experience of being a part of “mock” interviews for the soon-to-graduate graphic designers at NNU. I’ve done this a few times in the past, and have always enjoyed it immensely. For this to be a part of any design program is amazing. The students are getting to experience…
How to Build Deeper Relationships
A huge thank you to the Idaho Wines Commission for inviting me to speak on the topic of “How to Build Deeper Relationships With Your Customers.” The talk addressed the importance of crafting original content as a technique to build more meaningful relationships with customers. By adding more content on the web and pushing it…
AIGA: The Student Transition to Agency Life
I’ve always been passionate about helping young, up and coming graphic designers. I try to give as much time as I can to students and young designers. I’ve taught as an adjunct professor at Boise State, spoke numerous times at NNU, reviewed hundred of portfolios, and have been getting involved with the local AIGA Chapter….
New Work: The Cabin
I was flattered when Russ Stoddard (my former boss at Oliver Russell) sent The Cabin my way for help with a website redesign. During my tenure at Oliver Russell, I had the fine experience of helping to rename/rebrand The Cabin (formerly known as the “Log Cabin Literary Center”). I was very pleased to cross paths…
You Need a Blog
I’ve been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make deeper connections with your customers. Also, you get higher search engine rankings due to these activities — that should be a good reason for any…
Personality Matters
Companies and businesses, like people, need a strong personality to stand out. Consumers want to “connect” with brands/businesses/companies — these “connectors” or “evangelists” are recommenders of products and services that they feel strongly about. The memorable personalities are the ones that stand out when competing for mind share. It’s impossible to please everyone. A stronger…
The Importance of Original Content
In addition to your brand / business / organization having personality, it’s also important to develop original content. This content may simply support your personality, but it also builds deeper relationships with your customers (and can differentiate your brand). I’m a huge believer in the power of blogging (I’ve been blogging since June of 2004)…
A Holiday Gift For Our Clients
I’ve always been fond of giving back to the community — it’s part of being a good citizen. Giving back has always been a high priority for Oliver Russell. During my 11+ years of employment there, this was one of many things that made working there a blast. When I started my business, I decided…