Strong relationships are the antidotes to boring work.We’re lucky to have awesome clients who believe in us as much as we believe in them — and over time, we’ve learned that maintaining great relationships helps us as much as it helps our clients. We’ve learned tons about trust and creating great relationships over the years,…
Posts Categorized: Opinion
We are Graphic Designers.
We are skilled at many things: crafting strategic marketing plans, conceiving creative advertising campaigns, building beautiful websites, designing thoughtful interfaces, and harnessing technology. That said, we are Graphic Designers! We value illustration, typography, color theory, infographics, and all things design. Specifically, we help our clients meet business goals with strategic design — design that gets…
Show and Tell: Postcrossing
I love random! I love people! I love getting personal things in the mail; the smallest note from someone is a gift! All of these elements add up to why I love Postcrossing, The Postcard Crossing Project. I’ve received seven postcards from complete strangers, from all over the world. I get postcards with cityscapes, cultural…
Social Media a la Mode
I have a degree in Communication with an emphasis in Public Relations and Art. I like to think of myself as a visual communicator. I’m another creative mind in the office, trying to hone in where I can best apply myself. I’m here for Carew Co., our clients and projects, gluing it all together. Before…
Logo or Brand Identity?
They aren’t the same thing. There I said it. It’s our opinion and we’re sticking to it. Read more.
Why Idaho Needs AIGA
This is great news, but how can it really help the Idaho design community? What does AIGA do as an organization to help the design community? AIGA is about breaking barriers — locally, do you really know other designers from other agencies? Boise is such a (strangely) competitive market. This can be difficult for practicing…
Fresh Meat
Last Tuesday evening, I had the wonderful experience of being a part of “mock” interviews for the soon-to-graduate graphic designers at NNU. I’ve done this a few times in the past, and have always enjoyed it immensely. For this to be a part of any design program is amazing. The students are getting to experience…
AIGA: The Student Transition to Agency Life
I’ve always been passionate about helping young, up and coming graphic designers. I try to give as much time as I can to students and young designers. I’ve taught as an adjunct professor at Boise State, spoke numerous times at NNU, reviewed hundred of portfolios, and have been getting involved with the local AIGA Chapter….
You Need a Blog
I’ve been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make deeper connections with your customers. Also, you get higher search engine rankings due to these activities — that should be a good reason for any…
Personality Matters
Companies and businesses, like people, need a strong personality to stand out. Consumers want to “connect” with brands/businesses/companies — these “connectors” or “evangelists” are recommenders of products and services that they feel strongly about. The memorable personalities are the ones that stand out when competing for mind share. It’s impossible to please everyone. A stronger…