In addition to your brand / business / organization having personality, it’s also important to develop original content. This content may simply support your personality, but it also builds deeper relationships with your customers (and can differentiate your brand). I’m a huge believer in the power of blogging (I’ve been blogging since June of 2004)…
Posts Categorized: Opinion
A Holiday Gift For Our Clients
I’ve always been fond of giving back to the community — it’s part of being a good citizen. Giving back has always been a high priority for Oliver Russell. During my 11+ years of employment there, this was one of many things that made working there a blast. When I started my business, I decided…
Speculative Work Vs. Pro Bono
I’ve had a couple recent conversations with local organizations about the difference between spec and pro bono. My point in blogging about it is not to bring attention to those situations, but to help clarify the difference. I do a ton of low- and pro-bono design work — I believe it’s a designer’s responsibility to…
Encourage Dissent in Decision-Making
A recent article from the Harvard Business School titled, “Encouraging Dissent in Decision-Making,” points out the value of speaking up (and leaders being able to listen up). I agree with much of what the article states — I can’t count how many times the loudest opinion can squash a great idea. The best ideas can…
How to Ruin a Web Design
I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation of “design by committee” (and has some great charts to “prove” it). The article is humorous, but makes a great point: more time spent or…