Since Carew Co. opened it’s doors on July 1st, we’ve designed business cards for 11 people from 7 businesses.
Posts By: admin
Mark Your Calendars for “Helvetica”
The prolific typeface, Helvetica, celebrates it’s 50th birthday in 2007. What better way to celebrate than a screening of the documentary film “Helvetica,” by Gary Hustwit. A screening is being presented by AIGA Idaho at The Flicks — be sure to mark your calendars for December 11th.I’ll drop a few names for you designer-types out…
Encourage Dissent in Decision-Making
A recent article from the Harvard Business School titled, “Encouraging Dissent in Decision-Making,” points out the value of speaking up (and leaders being able to listen up). I agree with much of what the article states — I can’t count how many times the loudest opinion can squash a great idea. The best ideas can…
Bosack in Boise
Sports brand identity and brand designer, Joe Bosack will be speaking at an informal AIGA event on Friday, October 12th (Read more on the AIGA website). With work ranging from NHL, NBA, WCHL, NFL, WNBA, the Arena Football League, and more–The Joe Bosack Graphic Design Company’s roster of clients reads like the sports page. Also…
How to Ruin a Web Design
I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation of “design by committee” (and has some great charts to “prove” it). The article is humorous, but makes a great point: more time spent or…
E for Effective
A good email marketing strategy can lead to major success. It’s possible for email to look good AND be extremely effective. To get started, look into your customer database. Is your list “legal?” Have they double-opted in? How will you deal with opt-outs (note: this can be an automated process)? The implications are an important…
A “Sign” of the Times
We got a flashy new interior sign installed yesterday (some bling for the walls). The sign was designed and produced by Sue Cook and the team at Sue Cook Design. If you need high quality signage, she’s the person to call. Thanks, Sue.
STATISTICS: Breakdown of Work
How the current projects shake out: Consulting/Strategy: 5%, Brand Identity: 20%, Graphic Design: 15%, Advertising: 10%, Direct Marketing: 15%, Interactive/Web 35%
In-House Marketing Can Look Good
In my former life at Oliver Russell, I worked on many projects for Hewlett-Packard targeting small businesses for printers, toner, paper, etc. For HP, targeting small businesses is big business. In-house marketing is a smart consideration for many businesses (specifically smaller ones) — the cost benefits are easy to see. Using free (or cheap) templates…
First Impressions
Making a good first impression is paramount.That’s why Tena Lokken chose to work with Carew Co. to create a personal calling card. As a creative assignment, this is a difficult challenge. How can you represent someone’s personality when you just met them? Easy. Get to know them by asking good questions (and listening to the…