Working with start-ups is a very rewarding opportuniy — it’s an honor to be involved at the ground floor (especially with a groundbreaking new, green technology). Boise-based M2E Power, leverages science based on the “Faraday Principle” to turn kinetic energy into power (to charge batteries and eventually mobile devices).After learning more about the physics associated…
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The Importance of Original Content
In addition to your brand / business / organization having personality, it’s also important to develop original content. This content may simply support your personality, but it also builds deeper relationships with your customers (and can differentiate your brand). I’m a huge believer in the power of blogging (I’ve been blogging since June of 2004)…
A Holiday Gift For Our Clients
I’ve always been fond of giving back to the community — it’s part of being a good citizen. Giving back has always been a high priority for Oliver Russell. During my 11+ years of employment there, this was one of many things that made working there a blast. When I started my business, I decided…
The Elongated Tail
You may be familiar with the book, “The Long Tail,” by Chris Anderson. I learned about it at a week-long AIGA session at Harvard School of Business from a classmate. He happened to work at Exact Target and was very up on the trend (Hey, Ryan!). For those of you who haven’t read it yet:…
STATISTICS: Time it takes to print an 88-page catalog
Quantity: 5,000 catalogs Press time: Over 24 hours Binding time: 2 days Press checks: 13
Jaloguin in Bogota
While in Colombia, I made it a point to pay attention to the design of South American culture. We happened to be in Bogota during Halloween (or, “Jaloguin”). Culturally, this is a much bigger deal that it is in the States — a full week long celebration (or, excuse to party hard for days). On…
New Work: WolfWare TableWare
It was a flattering experience when fine artist and illustrator Elizabeth Wolf asked for help with a new business idea. I’ve always been a huge fan of her illustration work (“Zooman and the Sign” is one of my favorites).Liz has taken her artwork to a new canvas — tableware. Every piece is custom, hand-painted, one-of-a-kind…
Carew Co. Office is Closed
We’ll be closed from November 1st through the 13th. It’s not every day that one gets to travel to another country, especially Colombia, South America. My father-in-law originally hails from Bogota. So, we’re off to explore his roots — and even meet some distant family. We’ll spend 5 days in the city of Bogota, and…
New Work: Cinder Wines Website
When winemaker Melanie Krause called me to help out with Cinder, I almost fell out of my chair. Working on a wine brand is every graphic designer’s dream job.The name “Cinder” hints at the volcanic soil of the Snake River Valley AVA where vineyards are located (learn more on the “Wines” page of the website)….
Speculative Work Vs. Pro Bono
I’ve had a couple recent conversations with local organizations about the difference between spec and pro bono. My point in blogging about it is not to bring attention to those situations, but to help clarify the difference. I do a ton of low- and pro-bono design work — I believe it’s a designer’s responsibility to…