I enjoyed total creative freedom and was able to execute an illustrative concept — something I don’t do as often as I’d like. When I started Carew Co. in July, I called up the folks in charge of the event and volunteered to design the poster. I requested both creative freedom and the ability to…
Posts Categorized: Culture
How to Build Deeper Relationships
A huge thank you to the Idaho Wines Commission for inviting me to speak on the topic of “How to Build Deeper Relationships With Your Customers.” The talk addressed the importance of crafting original content as a technique to build more meaningful relationships with customers. By adding more content on the web and pushing it…
The Elongated Tail
You may be familiar with the book, “The Long Tail,” by Chris Anderson. I learned about it at a week-long AIGA session at Harvard School of Business from a classmate. He happened to work at Exact Target and was very up on the trend (Hey, Ryan!). For those of you who haven’t read it yet:…
Jaloguin in Bogota
While in Colombia, I made it a point to pay attention to the design of South American culture. We happened to be in Bogota during Halloween (or, “Jaloguin”). Culturally, this is a much bigger deal that it is in the States — a full week long celebration (or, excuse to party hard for days). On…
New Work: Cinder Wines Website
When winemaker Melanie Krause called me to help out with Cinder, I almost fell out of my chair. Working on a wine brand is every graphic designer’s dream job.The name “Cinder” hints at the volcanic soil of the Snake River Valley AVA where vineyards are located (learn more on the “Wines” page of the website)….
Mark Your Calendars for “Helvetica”
The prolific typeface, Helvetica, celebrates it’s 50th birthday in 2007. What better way to celebrate than a screening of the documentary film “Helvetica,” by Gary Hustwit. A screening is being presented by AIGA Idaho at The Flicks — be sure to mark your calendars for December 11th.I’ll drop a few names for you designer-types out…
Bosack in Boise
Sports brand identity and brand designer, Joe Bosack will be speaking at an informal AIGA event on Friday, October 12th (Read more on the AIGA website). With work ranging from NHL, NBA, WCHL, NFL, WNBA, the Arena Football League, and more–The Joe Bosack Graphic Design Company’s roster of clients reads like the sports page. Also…
The Proud Owner of an iPhone
I’m a full-on Apple guy. I’ve owned over a dozen Apple computers and have purchased three iPods over the years. I’d say I’m a fan of the Apple brand. No question about it. Originally, I planned to wait it out until the next rev of the iPhone. Until. Last Friday night. I had dinner with…
AIGA coming to Idaho
I’m excited about the possibility of AIGA in Idaho. As a member since 1996, it’s been something I’ve missed greatly since I’ve been living in Boise. It’s tough to get over to my “local” Portland chapter to participate. Boise has needed this in a big way. This market is so compartmentalized. It’s hard to meet…