I’ve been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make deeper connections with your customers. Also, you get higher search engine rankings due to these activities — that should be a good reason for any…
Posts Categorized: Technology
The Elongated Tail
You may be familiar with the book, “The Long Tail,” by Chris Anderson. I learned about it at a week-long AIGA session at Harvard School of Business from a classmate. He happened to work at Exact Target and was very up on the trend (Hey, Ryan!). For those of you who haven’t read it yet:…
How to Ruin a Web Design
I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation of “design by committee” (and has some great charts to “prove” it). The article is humorous, but makes a great point: more time spent or…
In-House Marketing Can Look Good
In my former life at Oliver Russell, I worked on many projects for Hewlett-Packard targeting small businesses for printers, toner, paper, etc. For HP, targeting small businesses is big business. In-house marketing is a smart consideration for many businesses (specifically smaller ones) — the cost benefits are easy to see. Using free (or cheap) templates…
The Proud Owner of an iPhone
I’m a full-on Apple guy. I’ve owned over a dozen Apple computers and have purchased three iPods over the years. I’d say I’m a fan of the Apple brand. No question about it. Originally, I planned to wait it out until the next rev of the iPhone. Until. Last Friday night. I had dinner with…
Google Mapplets are public
In an effort to further take over the world, Google has released Google Mapplets to the public. This new visualization tool is incredibly powerful. Having the ability to see images and additional content tied to geographical information is handy as hell. For example, the image to the left shows the famous image of the flag…